Download

Download Full Text (148 KB)

Description

This research project investigates food insecurity, defined as the lack of consistent access to sufficient, nutritious food. Food insecurity remains a significant issue across the southeastern region of the U.S. and the country at large. Studies show that food insecurity rates in some southeastern states exceed the national average, highlighting disparities in access to fresh, nutritious food. Fresh Food Markets (FFMs) serve as a potential solution to improve food access; however, their functionality and efficiency face key operational challenges. This study focuses on data collection issues, accessibility limitations, and logistical inefficiencies that impact the effectiveness of FFMs. In this study we analyze the demographic composition and travel patterns of individuals who visit FFMs in the southeastern U.S. to understand how effectively these markets serve local communities. We collect data through surveys conducted with FFM visitors. The data includes household characteristics, income ranges, and market locations. Using Tableau, we visualize the geographic distribution of FFMs and their visitors. We estimate travel distances using general location references such as intersections and landmarks. Household and travel distance data reveal demographic and accessibility differences among FFM locations. Location_1 has a higher concentration of multi-generational households, while Location_2 serves more families with children. The median travel distances ranged from 2.7 to 5.6 miles, suggesting variable accessibility across sites. This study underscores the importance of tailored strategies in FFMs placement and transportation. It also reveals a need for improved data systems and future study will explore tech-based solutions to increase access and efficiency.

Publication Date

4-1-2025

Keywords

food insecurity, fresh food markets, southeastern United States, accessibility, travel patterns, demographic analysis, household income, geographic distribution, Tableau visualization, transportation logistics, data collection challenges, community planning

Fresh Food Markets Combats High Food Insecurities in Southeastern Region

Share

COinS