How Social Media Use Influences The Engagement with Black Lives Matter Movement: A Survey Study of A&T Students

Faculty Mentor

Maria (Xueying) Zhang, Department of Journalism and Mass Communication, North Carolina Agricultural and Technical State University


Department of Journalism and Mass Communication

Document Type


Publication Date

Spring 4-2021


Towards the beginning of the year of 2020, there were three major killings of black people: Ahmaud Arbery by two racist men in his neighborhood, Breonna Taylor by three policemen that broke into her home and George Floyd by a policeman that knelt on his neck. These heinous events sparked a spike in the Black Lives Matter movement in the summer of 2020. People of all walks of life marched the streets of Louisville, Minneapolis, Atlanta, and other major cities every day. However, this was not the only form of protest. People posted infographics with statistics of police brutality and black awareness on social media platforms. There was even a Blackout Tuesday, in which people posted black squares and dedicated the day to only supporting black businesses. This study is a survey that examines the correlation of a person’s social media usage with the person’s association with Black Lives Matter and is being conducted on the campus of North Carolina A&T State University. It is predicted that people who spend more time on social media tend to gravitate towards the values presented in the Black Lives Matter movement. The survey will be sent out via social media promotion, group messaging tactics and word-of-mouth marketing. In the survey, participants will be asked about the social media platform that they most frequently use, the hours that they spend on said app and other social networking apps, and their extent of participation in the Black Lives Matter protests of Summer 2020.

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