Food and Agribusiness Marketing

Authors

North Carolina Agricultural and Technical State University

Files

Identifier

o24erat10

Coverage

Greensboro, North Carolina

Publisher

North Carolina Agricultural and Technical State University

College Name

College of Agriculture and Environmental Sciences

Department Name

Department of Agribusiness, Applied Economics and Agriscience Education

Course Number/Section

ABM 434

Date/Term

2020

Course Description

This course emphasizes the principles and practices as applied to food and fiber products. Other issues to be examined include form, place and time possession utility; the ultimate consumer’s market, food and agricultural industries, the system of middlemen, exchange market operations, futures contracts, price determination, and marketing cost.

Required Textbook 1

Armstrong, G. & Kotler, P. (2006). Principles of Marketing. (11th edition). Pearson Education. ISBN: 9780131469181.

Required Textbook 1 Price

$90

OER Selection 1

Principles of Marketing

OER URL

https://open.umn.edu/opentextbooks/textbooks/1325

Recommended Citation

North Carolina Agricultural and Technical State University, "Food and Agribusiness Marketing" (2020). Open Educational Resources Syllabus Review. 10.
https://digital.library.ncat.edu/oerrs/10