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Identifier

o24erat79

Coverage

Greensboro, North Carolina

Publisher

North Carolina Agricultural and Technical State University

College Name

College of Engineering

Department Name

Department of Industrial and Systems Engineering

Course Number/Section

ISEN 653

Date/Term

2020

Course Description

This course focuses on innovation and entrepreneurial skills development oriented toward an engineering enterprise. The course covers key entrepreneurial areas of intellectual property; evaluation of market viability of new product ideas; shaping product ideas into the right products or services for the right markets; developing strategies for product positioning, marketing and operations; acquiring the resources needed to start a new venture; and leadership roles for the founders of engineering ventures. A project is required.

Required Textbook 1

Kuratko, D. F. (2017). Entrepreneurship: Theory, Process, Practice (10th Edition). Cengage Learning. ISBN: 9781305-576247

Required Textbook 1 Price

$45

OER Selection 1

Introduction to Entrepreneurship

Engineering Entrepreneurship

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