Files
Download Full Text (536 KB)
Identifier
o24erat79
Coverage
Greensboro, North Carolina
Publisher
North Carolina Agricultural and Technical State University
College Name
College of Engineering
Department Name
Department of Industrial and Systems Engineering
Course Number/Section
ISEN 653
Date/Term
2020
Course Description
This course focuses on innovation and entrepreneurial skills development oriented toward an engineering enterprise. The course covers key entrepreneurial areas of intellectual property; evaluation of market viability of new product ideas; shaping product ideas into the right products or services for the right markets; developing strategies for product positioning, marketing and operations; acquiring the resources needed to start a new venture; and leadership roles for the founders of engineering ventures. A project is required.
Required Textbook 1
Kuratko, D. F. (2017). Entrepreneurship: Theory, Process, Practice (10th Edition). Cengage Learning. ISBN: 9781305-576247
Required Textbook 1 Price
$45
OER Selection 1
Introduction to Entrepreneurship
Recommended Citation
North Carolina Agricultural and Technical State University, "Engineering Entrepreneurship" (2020). Open Educational Resources Syllabus Review. 79.
https://digital.library.ncat.edu/oerrs/79