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Identifier
o24erat95
Coverage
Greensboro, North Carolina
Publisher
North Carolina Agricultural and Technical State University
College Name
Wille A.Deese College of Business and Economics
Department Name
Department of Marketing and Supply Chain Management
Course Number/Section
MKTG 445
Date/Term
2020
Course Description
No description listed
Required Textbook 1
Kotler, P., Peppers, D., & Rogers, M. (2016). Managing Customer Experience and Relationships. (3rd Edition). Wiley. ISBN: 9781119236252.
Required Textbook 1 Price
$437.00
OER Selection 1
Customer Centric Strategy
Recommended Citation
North Carolina Agricultural and Technical State University, "Customer Relationship Marketing & Management" (2020). Open Educational Resources Syllabus Review. 95.
https://digital.library.ncat.edu/oerrs/95