Date of Award

2012

Document Type

Thesis

Degree Name

Master of Science (MS)

Department

Agricultural Economics

First Advisor

Alston, Antoine Dr.

Abstract

The purpose of this study was to analyze the perceptions of North Carolina animal agricultural producers relative to the sociological, biological, and economic aspects of the animal agricultural industry. A survey instrument was used in this study to obtain perceptions as well as demographic information. The survey was distributed to producers at the producer meetings and randomly throughout the state. A one-week interval, three round data collection method was used. Convenient sampling was used to collect 88 surveys. Producers agreed or strongly agreed that: people’s perceptions of animal agricultural industry are affected by animal rights groups; the prevention and control of disease, herd or flock health management; and veterinary care are important to the animal agricultural industry; and it is cost expensive to maintain an animal agricultural facility. In relation to gender, there were statistically significant differences related to sociological and economic aspects of the animal agricultural industry. Overall, it was found that the race/ethnicity of the producer had no effect perceptions. It was concluded that females were more sympathetic to animal rights and animal welfare and either need more financial supports or are more willing to accept financial supports than men. Recommendations included more literature done to address the perceptions of animal agricultural producers and more education for animal agricultural producers on possible funding avenues. This study shows how the sociological, biological, and economic aspects affect the animal agricultural industry and provides a snap shot relative to what animal producers must do to produce a quality product.

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